Swann Auction Galleries’ vintage poster sale next month features a cool collection of classic ski art

There’s something incredibly satisfying about vintage ski posters. Perhaps it’s the calibre of artist behind so many of them: think Roger Broders, Erich Hermes, Ludwig Hohlwein, Franz Lenhart and Carl Moos. Perhaps it’s the art deco glamour they lend to a minimalist interior. Or, perhaps it’s merely the jolly nostalgia they evoke. 


Roger Broders, Sports d’Hiver dans les Vosges, circa 1930.Estimate £4,800–£7,200.

Not sold? New York’s Swann Auction Galleries is offering a large selection of ski posters in their forthcoming vintage poster sale on 16th March, with plenty of examples to convince you otherwise.


Witold Gordon, III Olympic Winter Games / Lake Placid, 1932. Estimate £3,200–£4,800.

Swann’s president, Nicholas Lowry, one of the world’s foremost authorities on vintage posters says, ‘This year’s selection of ski posters is one of our strongest to date, with high-points in many of the different sub-categories that collectors seek out. There is a wonderful assortment of strong art deco ski posters, as well as iconic works by the best artists of the time.’


Walter Koch, Davos / III. Grosses Ski – Reñen der Schweiz, 1907. Estimate £2,400–£3,200.

A particular high-point is Carl Moos’ classic, St Moritz, 1924 (main image), estimated to fetch £9,600-£14,400 – it’s exactly the sort of artwork that’d look the part alongside the Wurlitzer in the man cave. View the full catalogue at swanngalleries.com

Alex More